Rebranding a company entering a niche scientific research industry
Rebranding a company entering a niche scientific research industry
Rebranding a company entering a niche scientific research industry
Logo and brand design for Practichem
Branding & Identity
I was the Product Designer for an accelerated Discovery & Visioning engagement with a new client
Client
Practichem
Client
Practichem
Client
Practichem
Timeline
Q4 2016
Timeline
Q4 2016
Timeline
Q4 2016
Project Overview
Challenge
Create a new logo for the brand that would convey the contemporary capabilities of the company and its technology while conveying a concept of bioscience, or more specifically, the process of chromatography.
Challenge
Create a new logo for the brand that would convey the contemporary capabilities of the company and its technology while conveying a concept of bioscience, or more specifically, the process of chromatography.
Challenge
Create a new logo for the brand that would convey the contemporary capabilities of the company and its technology while conveying a concept of bioscience, or more specifically, the process of chromatography.
Output
Logo files, updated brand guidelines documentation, and a plan for how to integrate the new branding into the company’s products moving forward.
Output
Logo files, updated brand guidelines documentation, and a plan for how to integrate the new branding into the company’s products moving forward.
Output
Logo files, updated brand guidelines documentation, and a plan for how to integrate the new branding into the company’s products moving forward.
Context
The logo that existed for the majority of Practichem's existence presented the company with less professionality that it really was, and completely lacked the sense of cutting edge, contemporary technology that we were building every day. The company desperately needed a branding update to convey the full concept of what Practichem and its products could be.
Context
The logo that existed for the majority of Practichem's existence presented the company with less professionality that it really was, and completely lacked the sense of cutting edge, contemporary technology that we were building every day. The company desperately needed a branding update to convey the full concept of what Practichem and its products could be.
Context
The logo that existed for the majority of Practichem's existence presented the company with less professionality that it really was, and completely lacked the sense of cutting edge, contemporary technology that we were building every day. The company desperately needed a branding update to convey the full concept of what Practichem and its products could be.
Team
Our team consisted of a Principal UX Designer, myself as a Senior UX Designer, a Business Analyst, and a Project Manager, as well as Client stakeholders and project management.
Team
Our team consisted of a Principal UX Designer, myself as a Senior UX Designer, a Business Analyst, and a Project Manager, as well as Client stakeholders and project management.
Team
Our team consisted of a Principal UX Designer, myself as a Senior UX Designer, a Business Analyst, and a Project Manager, as well as Client stakeholders and project management.
Concept 1
The existing Practichem identity relied on a grid of squares of different shades as a pattern that tied the various marketing graphics together, but the logo itself was completely unrelated and did not communicate anything about the mission of the company at all. I started by exploring how to communicate the process of chromatography through the use of the grid of squares, and continued explorations from there.
The existing Practichem identity relied on a grid of squares of different shades as a pattern that tied the various marketing graphics together, but the logo itself was completely unrelated and did not communicate anything about the mission of the company at all. I started by exploring how to communicate the process of chromatography through the use of the grid of squares, and continued explorations from there.
The existing Practichem identity relied on a grid of squares of different shades as a pattern that tied the various marketing graphics together, but the logo itself was completely unrelated and did not communicate anything about the mission of the company at all. I started by exploring how to communicate the process of chromatography through the use of the grid of squares, and continued explorations from there.
Concept 2
With a simple 45 degree rotation, the squares became a much more dynamic shape, and I could explore the core idea of isolating the desired molecules during chromatography.
With a simple 45 degree rotation, the squares became a much more dynamic shape, and I could explore the core idea of isolating the desired molecules during chromatography.
With a simple 45 degree rotation, the squares became a much more dynamic shape, and I could explore the core idea of isolating the desired molecules during chromatography.
Outcome
Unfortunately, I was only able to sell the company owner on Concept 2 a few short weeks before the company went under.
Update
Practichem is apparently coming back, and is using the logo and mark in Concept 2!
Unfortunately, I was only able to sell the company owner on Concept 2 a few short weeks before the company went under.
Update
Practichem is apparently coming back, and is using the logo and mark in Concept 2!
Unfortunately, I was only able to sell the company owner on Concept 2 a few short weeks before the company went under.
Update
Practichem is apparently coming back, and is using the logo and mark in Concept 2!
GARY MEYER
© 2024 All Rights Reserved
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GARY MEYER
© 2024 All Rights Reserved
SOCIALS
GARY MEYER
© 2024 All Rights Reserved
SOCIALS